![]() ![]() Suffering the most are young families with very young children, who experience the greatest economic difficulties, while more mature families are less sensitive to the crisis, keeping their shopping carts almost unchanged by absorbing an increase in spending. More specifically, purchases in value of wine (-4.6%), sparkling wine and champagne (-1.9%) and, to a lesser extent, beer (-0.8%) are down, partly reflecting the return of eating out occasions. On the other hand, looking at the dynamics of spending at large-scale retail outlets, decreases are noted only for fish (with peaks of -6.9% for fresh fish) and spirits. In contrast, ethnic foods, various types of “free from” (gluten-free, lactose-free, salt-free, and so on) and ready-made foods suffer a setback. For pasta, volumes remain stable against 22% higher outlays, while egg consumption is up 3.3% in quantity and 10.1% in value. The foods that consumers tend to lean toward, the report explains, are consumer staples such as pasta and eggs, which are among the few references that have not experienced reductions in the quantities purchased, despite price increases. From the generalized cuts in the quantities purchased, which range from -1% in milk to -31% in fresh fish, to the shift in preferences toward products with a lower unit value, from the partial abandonment of the digital channel to the greater orientation toward discount stores and private label products, there are many countermeasures taken to limit the impact of the inflationary push, which is confirmed at 11.8% in November. Putting this in black and white is data from the Ismea NielsenIQ Observatory on food consumption. In a historical phase in which, more than ever, convenience and Italianness of products are key values in purchasing choices. ![]() Clear and direct effect of inflation, which has weighed in the first 9 months of 2022 and will also affect the end-of-year holidays, a key moment for the budgets of food companies and wineries. Italians’ shopping carts are getting “heavier” in value (+4.4%), but lighter in quantity. ![]()
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